About Us


The mission of Neuro Vitality Center is to maximize the quality of life for older adults and their families living with chronic conditions such as Strokes, Traumatic Brain Injury, Parkinson’s Disease, Alzheimer’s/ Dementia, MS, MD, and other chronic conditions – through person-centered care, support, and education.


Neuro Vitality Center, located in the Coachella Valley, is the only comprehensive older adult treatment center for those impacted by neurological issues or chronic disorders. We support those who need assistance, as well as helping families and loved ones deal with the complexities of older adult care. Neuro Vitality Center is licensed by the State of California and a Certified Community Based Adult Service provider. We are a 501(c)(3) nonprofit organization with more than 40 years of experience assisting clients rediscover vitality and the joy of living.


The basis for the Neuro Vitality Center is our proven service model, which is built on our forty year history as the Stroke Recovery Center. Now, we provide an extensive menu of services to those who suffer from other chronic disorders. At its heart is the philosophy of care that focuses on the client at the Center while bringing professionals together to provide therapeutic programs needed by the client to gain control and confidence.

Our service model integrates therapeutic modalities of exercise, speech, occupational and recreational therapies, nutrition and peer support, with treatment plans to encourage independence and control over any deficits experienced while living with a chronic condition or conditions. Our opportunity for the future is to build on existing best practices, supplement missing clinical services and implement programs with key collaborative partners.

Our philosophy of care is notable for several reasons: fundamentally, the model recognizes the need for structured long-term adult and older adult care. We deliver this care through a means that mitigates some of the ancillary suffering brought on by chronic conditions, such as isolation and shame. Secondly, by serving as viable layer of prevention it ultimately costs less. As a result, for less money the clients’ quality of life improves, while suffering linked to relapses or re-hospitalization diminishes.

History of Neuro Vitality Center

The Neuro Vitality Center has a rich history in Palm Springs, California. Opening as the Stroke Activity Center in 1976, as an adjunct to Dr. Irving Hirshleifer’s practice, the Center was the first of its kind to offer free services to stroke survivors and their families. Dr. Hirshleifer believed that the medical community gave up too soon on those who had had strokes. With the help of a few of his friends, enough money was raised to provide programs and therapies to continue the process of recovery. Moving to our larger facility on Alejo Road allowed the Center to expand and grow to accommodate more clients and programs combining physical and behavioral medicines with social activities.

Following the death of our founder Dr. Hirshleifer, the Center renamed the Stroke Recovery Center evolved to become a valued member of the provision of stroke and traumatic brain injury care in the Coachella Valley. Building on the proven expertise, the Center has expanded care models to treat Parkinson’s Disease, Multiple Sclerosis, Parkinson’s, Alzheimer’s/ Dementia, and other neurological disorders. Today, the renamed Neuro Vitality Center offers a full spectrum of programs to support clients, caregivers, and their families.

In 2007, research efforts were led to launch The Organization Health Initiative Project. This project was designed to test the validity of the services of the center as an effective component in the continuum of care for stroke victims. The project methodology gathered data of measurable factors for chronic stroke treatment from the existing client base and compared data to stroke victims who have limited access to rehabilitative programs. The hypothesis tested was that stroke victims who participated in services at the center are less a financial burden on the health and social service budgets than those who do not access like services. Data presented over a three-year period supported that hypothesis.

In 2011, Long Term Rehabilitation for Stroke and TBI: Building a Community was published to showcase the center as a best-practice model of care for disabled clients. The book presents a model for care of stroke and TBI clients based on the philosophy of care for the whole person used at the Center and presents plans to encourage funding from various sources to replicate the efforts to the benefit of the clients and medical community as a whole.

At the Neuro Vitality Center, our dedicated team worked to ensure that our specially designed programs operated with the same degree of effectiveness and caring that has been our signature for Stroke and TBI survivors for over 35 years. Our further expansion of services will continue to build on the expertise and provide even more treatments and support.