About Us


The Neuro Vitality Center has more than forty year’s experience in making life better for those in need. Our mission is to maximize feasible functionality in those who suffer from chronic illness or disorders or have physical or emotional challenges in coping and thriving. We pride ourselves on treating the person, not the disease.

“We Treat the Person, Not the Disease!”


Neuro Vitality Center, located in the Coachella Valley, is the only comprehensive adult treatment center for those challenged by neurological issues or chronic disorders. We support those who need assistance, as well as helping families and loved ones deal with the complexities of caregiving for those in need. Neuro Vitality Center is licensed by the State of California and a Certified Community Based Adult Service provider. We are a 501(c)(3) nonprofit organization with more than 40 years of experience assisting clients rediscover vitality and the joy of living.


The Neuro Vitality Center treats the person and not the disease. building on our forty years experience specializing long term rehabilitation for those with neurological disorders. we are expanding our services to support an even greater population in need. . At its heart is the philosophy of care that focuses on the client at the Center while bringing professionals together to provide therapeutic programs needed by the client to regain control and confidence.

Our services bring together therapeutic modalities of exercise, speech, occupational and recreational with nutrition and peer support, developing treatment plans to encourage independence and control over any deficits experienced while living with a chronic condition or conditions.

Our philosophy of care is notable for several reasons: fundamentally, the model recognizes the need for structured long-term care. The safe and secure environment we offer mitigates some of the ancillary suffering brought on by chronic conditions, such as isolation and shame and together we enhance our well -being.

History of Neuro Vitality Center

The Neuro Vitality Center has a long and successful history in Palm Springs, California. Opening as the Stroke Activity Center in 1978, as an adjunct to Dr. Irving Hirshleifer’s practice, the Center was the first of its kind to offer free services to stroke survivors and their families. Dr. Hirshleifer believed that the medical community gave up too soon on those who had had strokes. With the help of a few of his friends, enough money was raised to provide programs and therapies to continue the process of recovery. Moving to our larger facility on Alejo Road allowed the Center to expand and grow to accommodate more clients and programs combining physical and behavioral medicines with social activities.

Following the death of our founder Dr. Hirshleifer, the Center renamed the Stroke Recovery Center evolved to become a valued member of the provision of stroke and traumatic brain injury long term rehabilitation in the Coachella Valley. Building on the proven expertise, the Center has expanded care models to treat Parkinson’s Disease, Multiple Sclerosis, Alzheimer’s/ Dementia, and other neurological disorders. Today, the renamed Neuro Vitality Center offers a full spectrum of programs to support clients, caregivers, and their families.

In 2007, research efforts were led to launch The Organization Health Initiative Project. This project was designed to test the validity of the services of the center as an effective component in the continuum of care for stroke victims. The project methodology gathered data of measurable factors for chronic stroke treatment from the existing client base and compared data to stroke victims who have limited access to rehabilitative programs. The hypothesis tested was that stroke victims who participated in services at the center are less a financial burden on the health and social service budgets than those who do not access like services. Data presented over a three-year period supported that hypothesis.

In 2011, Long Term Rehabilitation for Stroke and TBI: Building a Community was published to showcase the center as a best-practice model of care for disabled clients. The book presents a model for care of stroke and TBI clients based on the philosophy of care for the whole person used at the Center and presents plans to encourage funding from various sources to replicate the efforts to the benefit of the clients and medical community as a whole. It has been used to model programs in Ontario , Canada and also served as a model for a number of stroke programs in the United States.

At the Neuro Vitality Center, our dedicated team worked to ensure that our specially designed programs operated with the same degree of effectiveness and caring that has been our signature for Stroke and TBI survivors for over 35 years. Our further expansion of services will continue to build on the expertise and provide even more treatments and support.